The School of Business and Technology

BUSINESS ADMINISTRATION (Marketing Emphasis) CURRICULUM

I. GENERAL EDUCATION REQUIREMENTS (35)

Course Title Credits

A. Curriculum Area I (Arts and Humanities)

ENGL 203 Fundamentals of Contemporary Speech — 3
ARTS 101 or MUSI 101 or MUSI 109 — 3
HIST 333 or 334 or 341 or 360 — 3

Total — 9

B. Curriculum Area II

(Social Science)
SOCI 101 Introduction to Sociology — 3

(Behavioral Science)
PSYC 200 Introduction to Psychology — 3

Total — 6

C. Curriculum Area III (Biological and Physical Sciences)

BIOL 101 Theories and Applications of Biological Science — 3
BIOL 103 Biological Science Lab — 1
PHYS 101 Theories & Appli. of Physical Science — 3

Total — 7

D. Curriculum Area IV (Mathematics)

MATH 109 College Algebra — 3

E. Curriculum Area V (English Composition)

ENGL 101 Basic Composition I — 3
ENGL 102 Basic Composition II — 3
ENGL 305 Technical Writing — 3

Total — 9

F. Curriculum Area VI (Emerging Issues)

BUED 100 First Year Experience/Business — 1

II. DEPARTMENTAL SUPPORTING LIBERAL ARTS REQUIREMENTS FOR BUSINESS ADMINISTRATION MAJOR (MARKETING EMPHASIS) (18)

Courses Title Credits

ECON 001 Econ Lab I — 0
ECON 201 Principles of Economics I (MACRO) — 3
ECON 002 Econ Lab II — 0
ECON 202 Principles of Economics II (MICRO) — 3
POLI 312 International Relations — 3
POLI 311 Comparative Political Systems — 3
PSYC 404 Psychology of Effective Communication — 3
Approved Elective Liberal Arts — 3

Total — 18

III. FOUNDATION KNOWLEDGE FOR BUSINESS (43) REQUIRED FOR ALL BUSINESS ADMINISTRATION MAJORS

Course Title Credits

BUAD 300 Business Ethics — 3
ACCT 001 Acct Lab I — 0
ACCT 201 Introductory Financial Accounting — 3
ACCT 002 Acct Lab II — 0
ACCT 202 Introductory Corporate & Managerial Accounting — 3
BUED 212 & 213Computer Concepts/Applications I & II — 6
BUAD 252 Calculus with Business and Management Applications — 3
BUAD 353 Business Statistics I — 3
BUAD 354 Business Statistics II — 3
BUAD 302 Management and Organizational Behavior — 3
MKTG 308 Principles of Marketing — 3
BUED 333 Business Communications — 3
FINA 340 Financial Management — 3
BUAD 412 Business Law — 3
BUAD 495 Strategic Management — 3
BUED 188B/C Professional Development — 1

Total — 43

IV. BUSINESS ADMINISTRATION (MARKETING EMPHASIS) MAJOR REQUIREMENTS (24)

Course Title Credits

BUAD 410 Production Management — 3
MKTG 310 Marketing Management — 3
MKTG 312 Sales Management
or
MKTG 314 Retail Management — 3
MKTG 401 Advertising Management — 3
MKTG 404 Consumer Theory and Behavior — 3
BUAD 411 Operations Research and Decision Theory — 3
BUAD 420 International Business — 3
BUAD 304 Small Business and Entreprenurship — 3

Total — 24

TOTAL CREDITS REQUIRED = 120
 
 

BUSINESS ADMINISTRATION (MARKETING EMPHASIS)

Recommended Course Sequence 

FRESHMAN YEAR

First Semester Hours

ENGL 101 Basic Composition I — 3
SOCI 101 Intro to Sociology — 3
MATH 109 College Algebra — 3
BIOL 101 Theories and Applications of Biological Science — 3
BIOL 103 Biological Science Lab — 1
BUED 100 First Year Experience — 1

Semester Total — 14 

ENGL 102 Basic Composition II — 3
PHYS 101 Theories & Applications of Physical Science — 3
PSYC 200 Introduction to Psychology — 3
BUED 212 Computer Concepts/Appli-I — 3
One 3 credit course in Art, Music or Literature — 3

Semester Total — 15

First Semester Hours

ECON 001 Econ Lab I — 0
ECON 201 Principles of Econ I — 3
ACCT 001 Acct Lab I — 0
ACCT 201 Intro to Financial Accounting — 3
BUAD 252 Calculus with Business and Management Applications — 3
BUED 213 Computer Concepts/Appli-II — 3
ENGL 203 Fundamentals of Contemporary Speech — 3

Semester Total — 15

ECON 002 Econ Lab II — 0
ECON 202 Principles of Economics II — 3
ACCT 002 Econ Lab II — 0
ACCT 202 Introductory Corporate and Managerial Accounting — 3
ENGL 305 Technical Writing — 3
HIST 333 or 334 or 341 or 360 — 3
POLI 311 Comparative Political Systems — 3
BUED 188 B Professional Development — 0.5

Semester Total — 15.5

First Semester Hours

BUAD 302 Manage. & Organi. Behavior — 3
FINA 340 Financial Management — 3
BUAD 353 Business Statistics I — 3
BUED 333 Business Communications — 3
MKTG 308 Principles of Marketing — 3 

Semester Total — 15

MKTG 312 Sales Management
or
MKTG 314 Retail Management — 3
MKTG 310 Marketing Management — 3
POLI 312 International Relations — 3
BUAD 354 Business Statistics II — 3
BUAD 300 Business Ethics — 3
BUED 188 C Professional Development — 0.5

Semester Total — 15.5

First Semester Hours

BUAD 412 Business Law — 3
BUAD 420 International Business — 3
BUAD 410 Production Management — 3
BUAD 304 Entrepreneurship — 3
PSYC 404 Psyc. of Effective Comm. — 3 

Semester Total — 15

Approved Liberal Arts Elective — 3
BUAD 411 Operations & Decision Theory — 3
MKTG 401 Advertising Management — 3
MKTG 404 Consumer Theory & Behavior — 3
BUAD 495 Strategic Management — 3

Semester Total — 15 

Department of Business, Management, and Accounting

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